Internet Marketing Made Easy!

Split testing works. Use it well, and you will improve your conversion rates, and, thus, your profits. And, if you are advertising, or have significant product costs, raising your conversion rate just a little can raise your profits a lot. But there are many different kinds of split testing software out there.

Let me give you an overview, so you can understand the choices you have before you. I’ll walk you through the main distinctions that rule the field.

One big distinction is between single variable and multiple variable (multivariate) testing.

Single variable split testing is very simple. You just try stuff and measure the results. And all you need is a tool that rotates and keeps score.

Paul Hancox has a simple split testing tool. And Google has one that’s free, though it takes a bit to set up all your accounts to use Google’s tool. And the reporting is not real-time.

But simple split testing can be discouraging. When you test a new idea against your control version, sometimes the control version wins. In fact, it often wins. You can get a string of disappointing tests all in a row. What would it be like if you could test 10 things at once? Well, you’d be bound to find at least one or two ideas that led to improvement. And what if you could test all those ideas simultaneously with the same amount of traffic it takes to test one idea with simple split testing? Well, it sounds like magic, but that’s exactly what multivariate testing can do for you.

Among multiple variable software solutions, there are hosted plans and self-install plans. If you want to install software on your server (which can be faster and cheaper) you will have more control over your data. And you can usually find someone to install it for you (often the vendor provides this service for a nominal fee). If you want to go with a hosted plan expect to pay more.

Google Website Optimizer is a hosted plan. But it requires you to have an Adwords account and an analytics account. There is also a reporting delay. Other hosted plans include SiteSpect, and Offermatica. The Split Test Accelerator an MuVar are installed solutions.

Another 3-way distinction among multivariate split testing tools is between Taguchi-based systems, Full factorial systems, and Random independent rotation of factors. With a Taguchi system, you run traffic to only a small, carefully-selected subset of the possible combinations of your factor levels. This allows you to cycle through every combination every 12, 18, or 36 pages, whichever the case may be for the test design you’re using. This allows you to find the best combination very quickly. Some care does have to be taken to avoid interaction effects among the factors. Taguchi-based tools include the Split Test Accelerator and Vertster.

Full factorial tools allow you to cycle through all the combinations for your factors. So if you have 3 headlines, 3 offers, 3 P.S. statements, and 3 images you’re testing, you will cycle through 81 pages. One advantage of full factorial testing is that you don’t have to worry as much about interaction effects. Good and bad interactions should show up in the data. However, if you want to receive this advantage, you have to run many times the traffic through your test as you would with a Taguchi test. You also can’t run as many combinations. Google’s website optimizer is a full factorial tool.

The Taguchi and full factorial tools both use arrays to maintain a relationship between the options being served for one factor, and the options being served for another. Some split testers don’t do this, though. They simply treat each factor as independent from the other factors. This leads to more flexible test designs, but also to longer and less accurate tests.

There are other distinctions and features worth noting. And each solution has a different mix of pros and cons. But this should get your oriented a bit before you make your decision.

Dominic DeLong has used taguchi testing software for years to improve landing pages.

Tags: advertising, conversion rate, Copywriting, Internet Marketing, Marketing, Money, multivariate testing software, multivariate testing tools, split testing, split testing software, taguchi software, taguchi testing, taguchi testing software, web design

Shared Post

• Business Process Management Tool
• Please Tutor Me in Math
• Bridal Tips
• Tonys Coffee Shop Business Plan.
• Build Your Own Wood Shed – Planning a Wood Shed
• Double Your Time, Double Your Success
• Free Wordpress Links Exchange at Shareaddress.com

Related posts:

1. Is It Worth Buying Affiliate Software?   Many of us dream of giving up our jobs and working for ourselves. Being your own boss can provide the responsibility level you want as well as the incentive...
2. Can you use internet marketing software legally? What the best Softwares available? by Ralph Zuranski Question by Michael Billionaire: Can you use internet marketing software legally? What the best Softwares available? CAN YOU USE AUTOMATED SOFTWARE TO RUN ADS LETITALLY. EXAMPLES MYSPACE:...
3. Recommended Video Editing Software For Video Marketing Affiliate Marketing Question: Video Editing Software Internet Marketing Show For Newbie www.3MinuteAffiliate.com Recommended Video Editing Software -Microsoft Movie Maker 7 (FREE just download) -Adobe Premiere Elements 7 -Sony Vegas Comment...
4. Lead Distribution Software: Help Your Sales Force Perform Better You need to instill a sense of urgency in the members of your sales force. This is the winning formula in order to help achieve the sales that you want....
5. How to Conduct a Simple User Test with Jakob Nielsen In this video interview, usability pioneer Jakob Nielsen explains how to conduct a simple user test. He observes that both quantitative and qualitative types of testing are helpful, but that...
6. Automatic Link Exchange Software Review – Auto Link Exchanger With a big number of link exchange scripts on the market it is vitally important to know what factors differ a good script from a script that will waste link...
7. Tool Talk: All about internet marketing tools   Who doesn’t want inexpensive internet marketing tools? In this day and age when advertising your business online is the way to go, it’s a must that you avail of...

2 Responses to “The Varieties Of Split Testing Software Experience”