Internet Marketing Made Easy!

Review by John Smellaflower for How to License Your Million Dollar Idea: Everything You Need To Know To Turn a Simple Idea into a Million Dollar Payday, 2nd Edition
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This book was a great read. It tells you that you can easily make money by selling your ideas, and the author tells you how to make sure it is original, how to protect your idea, how to spark companies’ interest with your idea, how to make the deal, and then the money starts rolling in. He explains that not EVERY idea you sell to companies will make you millions, but if you have sold several ideas and are getting royalty checks for all of them, it all adds up and you could make a lot of money, and ho knows? Maybe one of your ideas is one of those multi million dollar Ideas? The best thing about the book is that he tells you anyone (including idiots) can do it. Its not hard, all you need is the confidence and motivation to see it through. Give it a read!

Review by C. Scherer for How to License Your Million Dollar Idea: Everything You Need To Know To Turn a Simple Idea into a Million Dollar Payday, 2nd Edition
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Harvey Reese gives excellent and straightforward advice on what I used to think was an awesomely complex topic. Structurally, the book is well organized, simple to follow and written in language anyone can understand. His style is intelligent and interspersed with humor, examples, and concrete information. He not only details the steps, (he loves lists) he also tells the reader what to avoid and why. And he addresses the human issues. He talks about frustration, disappointment, commitment.Reese demystifies the legal mumbo-jumbo and makes the subject of licensing understandable to anyone. I’ve read hundreds of “how-tos” in the business genre, many that vastly oversimplify difficult subjects. This one tells it all – the good, the bad and the ridiculous. Ultimately, it is both believable and usable. Reese’s book is an outstanding and inspiring resource for anyone with ideas.

Review by Josh for How to License Your Million Dollar Idea: Everything You Need To Know To Turn a Simple Idea into a Million Dollar Payday, 2nd Edition
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I have found this book very difficult to enjoy. To begin with, the first chapter is spent telling me that I can do it! The writing is condescending and achieves the opposite of the intended motivation. The cartoons are stupid and not comical.

While reading you’ll quickly learn that the author offers a service to you, the aspiring inventor. Reese, as your partner, will take your idea, help you develop it, package and pitch it, and negotiate the contract. In exchange you split the royalties with him. This sounded like a great idea to me: Your idea combined with his knowledge and skills could produce great results. It’s a win/win.

So I looked into his website. For him to consider your idea, you must pay a 175-dollar fee. The concept is that this fee is nominal compared to typical lawyer fees. Its object is to prove that you are serious and so that Reese is not swamped with ideas. The real payday for Reese is when you get paid too with royalties for licensing your idea.

I am a college student and cannot afford to swing 175-dollars so easily, so I requested that he waive the fee and hear my idea. I assured him I was serious and that I believed my idea had great potential. After all, the big money is in the royalties, not the 175-dollar initial fee. Reese declined the offer. He said that it would be poor business practice to offer different prices to different people.

I am very objective, and I am not offended that Reese declined my offer. But, to address Reese’s inability to modify prices, consider that car dealers negotiate prices, department stores have sales, and of course, Amazon will sell you this book for less than your local bookstore. I quote Reese from page 68, “While we’re on the subject of fees, if the price quoted is more than you can afford, it’s quite appropriate to ask if the attorney can come down a bit.”

Reese unintentionally enlightened me to the nature of his operation. The 175 dollars is so important for a very good reason. The 175-dollar fee may seem nominal compared to the fees of a lawyer, but Reese is dealing with many more clients than a lawyer. One thousand ideas submitted is worth $175,000.

I know that if you’re reading this review you have an idea, you don’t know what to do with it, and you can’t afford to spend thousands of dollars on a lawyer to find out. Reese knows this too. This is perfect marketing.

I’m not suggesting that Reese doesn’t do what he claims. I’m sure he takes ideas and markets them and makes money for himself and the inventors. However, I question what percentage of submitted ideas he acts on. If he was successful with a significant percentage, it may have been lucrative for him to at least hear my idea. The message Reese sent is clear: The 175-dollars is more relevant than the potential of the idea.

I give this book two stars because I commend Reese for his clever approach at earning a buck. I feel he is unethical, and he condemns most of his own practices in this book. However, when it comes down to the bottom line, Reese isn’t breaking any laws, and he’s trying just like you and me for that million-dollar payday.