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From Kitchen to Market: Selling Yor Gourmet Food Specialty Reviews … http://bit.ly/9xY85B

Review by Danny Iny for Business by Referral : A Sure-Fire Way to Generate New Business
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`Business by Referral’ is another excellent book on the advantages of networking. Essentially, it is a blueprint for running and growing a business by using referrals. It is full of great ideas for expanding business using word of mouth rather than dreaded cold calls.

Providing previous and current clients with the motivation to refer you to future clients, as well as networking skills are detailed in this book. This is an essential skill for job-seekers, who should also ensure they are referred by current and past employers to appropriate new job opportunities. Using the contacts you already have to benefit your future career is a very smart move.

Danny Iny

Author of the free eBook “Forget Everything You Know About Looking For a Job… And Actually Find One!”

HuntingToHired, http://www.HuntingToHired.com

Review by for Business by Referral : A Sure-Fire Way to Generate New Business
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Does your success in business depend largely on your ability to market yourself and your services? Mine does, (I’m a professional speaker) and I peruse almost every new marketing book that comes down the pike. You know, the old “If I can get one good idea from the book, it is well worth reading” attitude. Well, this book breaks the mold. Hundreds of good ideas, but much more importantly, a blueprint for putting those ideas into action.That’s right. Not only does the book contain information about the single most powerful marketing force available to the entrepreneurial professional, it has worksheets to help you not just read about building referral business, but to actually start building your referral network. And the best part is, it works. I really used those worksheets, and they made a big difference.This book is a MUST READ for anyone who needs to generate new business at a profit.

Review by rodboomboom for From Kitchen to Market: Selling Yor Gourmet Food Specialty
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This is well done, by one who has spent the time and provided his knowledge to prospective entrees into this market.The material is up-to-date, with great stuff on Web Page Development, etc. I found his advice on channel management, i.e. where to sell, on finding distributors to be very useful.All pertinent areas are covered, packaging to promotion to positioning. This is fine overview of the biz from a pro who has been down the paths and knows what it takes, then communicates it in an understandable, digestible and attractive manner.

Review by OpenMinded for From Kitchen to Market: Selling Yor Gourmet Food Specialty
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After reading dozens of obtuse marketing studies on the speciality food business, I came across this book. What a delight! All the basic information an entrepenuer needs in one place. The author generously shares practical, authorative advice and guidance through very clear writing and diagrams. It’s to-the-point and easy-to-read. The book is also well-organized, has a nice clean layout, and has great resource listings in back of book. Too good to be true? So far, it’s been very helpful to me! Highly Recommended.

Review by Travis C. Ward for From Kitchen to Market: Selling Yor Gourmet Food Specialty
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Having owned a specialty food store, and having developed a unique food product that distributors were interested in marketing through convenience and other specialty food stores (including McDonald’s Express) I can attest to the accuracy of most of this book.If you are already producing a great tasting product in a restaurant or Deli and making a living, you probably are wise to concentrate on expanding your retail business. If, however, you are tiring of the daily grind of running a small retail business, but wish to concentrate on producing your product rather than serving it to the public, then you probably have considered wholesaling.Your wholesaling options are numerous. For marketing through supermarkets I advise you to thoroughly read Packaged Facts book, How To Get Your Product Into Supermarkets. First, though, you should try marketing through more specialized channels. Health Food Stores, C-stores and nearby deli’s and local grocery stores. In such cases you will absolutely need this book and will find it saves you serious bucks and a lot of questions posed to distributors, health officials and your suppliers. I know, because I spent months researching the options and not finding half the information that this book so succinctly provides.Note: I had so little success finding the information that I chose to team up with a businessman and I became vice president of Billy Bob’s Pot Pies in Canby, Oregon. The ill-fated franchise attempt resulted in me returning to work in the Middle East so I could save enough bucks to start producing my meat pies for specialty markets….