Social Networking: Marketing Your Business On Facebook Makes Sense

February 24th, 2010 |

Facebook’s prominent role as a promotional method can not be reiterated enough in the contemporary marketing world. A cost effective way to get the word out since it is free to join, Facebook is fast becoming an efficient method of promoting many a company’s products and services.

The universe of direct marketing has been taken to lengths never imagined even up to a few years ago by the social networking site Facebook. Millions of people with varied interests and backgrounds have joined Facebook for reasons that vary from keeping in touch with family and friends to networking. Facebook friends can be added or removed from individual profiles at any time. While Facebook is primarily known as a social tool that allows people to keep in touch, the social networking site can also be utilized by companies as a marketing tool that has the potential to be effective if used correctly.

A number of large companies including Toys R’ Us, Electrolux, Avon, and others have started to put fan pages up on Facebook. Facebook users who have an interest in these companies may join these company pages. The administrators of the fan pages, or groups as they are called, will update their fans on all of the latest company news, products, services, and events. Contact information, including most importantly company websites, is typically made available on such pages. This can translate into more clicks on the companies’ web pages. In order to draw attention to their spots on Facebook, it is becoming increasingly common for businesses to encourage potential customers to come and visit their pages on the social networking site. This may be done as part of ads deployed by traditional direct marketing methods such as print ads, radio spots, emails, mail pieces, or on websites, including the companies’ own websites.

While large companies have taken advantage of Facebook’s big pool of potential customers and used the site as a marketing tool that has the potential of increasing website traffic, Facebook tends to be a particularly effective method of promotion for small businesses as well. Smaller businesses tend to not have the discretionary marketing dollars that their larger counterparts have, which makes Facebook a very attractive marketing option for them. This is since it is free to join Facebook and to set up a page or more on the popular social networking site at this time.

It helps to look at an example of how Facebook can be utilized to promote a small firm. An small cafe owner would like to get the word out about his or her company. Given this dynamic, a Facebook page is set up which contains pictures of the cafe’s products as well as a description of the company and important contact information like the firm’s website. The cafe owner starts out by inviting his or her friends to join the page. Friends of those friends eventually join, to a level where Facebook can possibly find new customers for the small cafe and drive more traffic to the company’s website. In turn, if enough new leads are generated by the Facebook page, the company may end up positively impacting its bottom line via its Facebook activities.

Small firms traditionally have looked to establish a good reputation among steady customers who would in turn recommend the business’s products and/or services. These companies tend to be locally owned stores. Facebook is fast becoming a modern take on word-of-mouth marketing, as aspect that many small firms are taking advantage of.

Companies of all sizes are using Facebook to promote their services and/or products and drive more traffic to their websites. This phenomenon especially benefits small businesses, as they tend to have less money to spend on promotional activities, and Facebook is free to join. Utilizing Facebook to promote their businesses has the potential for owners of small firms to positively enhance their bottom lines.

The impact of social networking sites on the world of marketing can not be overstated. These sites are inexpensive and efficient methods that an internet marketer can use to promote a home business products and/or services.

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