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Sales letters creator Copywriting Basics 4 Things Your Copy Must Have Posted By Jason James

March 23rd, 2010 |

Copywriting is a mixture of marketing and persuasion. Copywriting masters are revered within Internet marketing circles because of their uncanny abilities to sell. It can take years of immersive studying and a lot of practice to become a copywriting master, but for the average or aspiring copywriter, here are a few things that your copy must have or do in order to be able to sell:

1.Have a headline with a good hook. Unremarkable headlines cause the rest of the salesletter to be skipped. Headlines which are intriguing draw attention to the rest of the salesletter. A hook is something that is so incredible, unorthodox, or otherwise attention-grabbing that the reader can’t help but continue reading. A heavy hitting headline is important because it is the first thing that a visitor to a salesletter sees. This is why small tweaks to the headline can result in massive changes to a salesletter’s conversion rates.

2.Emphasize benefits, not features. It is really tempting, especially if you’re writing copy for your own products, to start rattling off the great features of your product. However, this is not what most potential customers are after. Instead of telling the customer that your product will teach them how to write headlines, tell them that after going through your product, they’ll be able to write profit-pulling headlines that will force visitors to continue reading down the page. It is a small difference if you think about it, but while people tend to dislike having to learn, they also love getting things.

3.Have a story. The purpose of having a story is to build rapport with the reader. In the old days of Internet marketing, it was much easier to sell things online because people hadn’t developed their BS detectors yet. Nowadays, people come to salesletters with their detectors on and it is your job as a copywriter to get through to the reader. By including a story about yourself or whoever you’re writing for, you are building rapport with the reader. The reader wants to know that the product owner really has their interests in mind and that the product owner knows what it is like to be in the reader’s position. For example, a product owner in the golf niche would say how it was horrible to always get over 90 strokes per match, but now that he discovered the secret, he now consistently breaks 80 strokes. The reader would be able to relate to this and would therefore feel a lot more comfortable buying the product.

4.Killer Bullets. Some people just don’t like reading salesletters which are fifty pages long. You need to have bullet points to summarize your entire offer, with each bullet being a sentence or two long. If you have too many bullet points, your reader will lose interest. You need to be concise and persuasive when creating bullet points so that a reader could skip your entire salesletter (although a good salesletter won’t cause readers to skip) and still understand what they’re getting by reading the bullets.

Remember, copywriting is about the reader, not the product. The copywriter’s job isn’t to sell the product, but the product’s benefits. Once you understand how customers tick, your job of selling things to them will become much easier.

Originally posted 2009-11-26 06:02:17. Republished by Blog Post Promoter

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Five questions to ask before hiring a copywriter

March 22nd, 2010 |

Author: Gerald Pilcher

Hiring a copywriter can be a painful experience. For every good writer who advertises their services on the web, there are dozens who are inexperienced, ineffective and – sometimes – unable to spell.

If you’ve found a good copywriter, then work hard at your relationship with them – being able to call on the services of an effective writer is great for business. But if you’re approaching someone for the first time, be sure to ask these five questions – the answers should help you sort the talented from the tricksters.

1. Can you show me your copywriting portfolio?

All good copywriters will have existing work they can show you. Sometimes they’ll post examples of copywriting projects on their websites, or they might offer to email you some samples. Either way, if you don’t like what you read, don’t take the relationship further.

2. Have you got any testimonials?

If the copywriter can’t show you positive testimonials from existing clients, then steer clear. They either haven’t got clients, or their former clients have hated their work or their service.

3. Have you got time for my project?

Good freelance writers get very busy, very quickly. Be sure to ask whether the copywriter in question has time to complete your project by your chosen deadline. If they haven’t, you may need to turn to a copywriting agency, which will normally be able to schedule in your work more quickly.

4. How much do you charge?

As with all professional services, extremely cheap copywriting is always too good to be true. If a copywriter offers to do your project for peanuts, then the end result will be of very poor quality. Professionals will either offer a day rate or a project quotation, and the price will reflect fair payment for a fair day’s work. Similarly, if a copywriter prices a simple job at a huge price, be very wary indeed – they may be better at charging for their services than they are at completing them to your satisfaction.

5. What’s included in the price?

If you’re dealing with a professional, you’ll generally get two sets of corrections included in any quotation price. The copywriter will also tell you about any additional charges – such as travel or out-of-pocket expenses – that may be relevant to your project. If the quote you receive lacks detail, alarm bells should be ringing.

These tips should help you find a copywriter who knows their job – and then you can start asking about whether they have experience of your industry. But above all, if you have the slightest bad feeling about dealing with a new copywriter, just pull out – there are plenty of us out there. One of us is bound to be the perfect choice for the work you need doing.

Originally posted 2009-12-07 05:09:06. Republished by Blog Post Promoter

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Importance Of Patent Laws

February 19th, 2010 |

Author: Janet Walter

Patent is a kind of intellectual property right that grants an inventor exclusive rights over his inventions along with the process by which that product is manufactured. It plays a very important part in the commercial world by promoting new ideas and developments.

When a person creates a new thing that is exclusive and has commercial viability, he would not want it to be indiscriminately used by others for their own personal benefit. However, when you talk about your invention in public or engage in marketing of the product, some infringement of your authority over your invention is likely to take place. In such situations, patent laws can help you safeguard your rights.

Patent laws permit the manufacturer or inventor to enjoy the rights of exclusive use of the invention or the process for his own commercial benefit for a certain span, after which the patented invention or process passes into the public domain. This enables the inventor to get significant returns on his efforts in a lawful manner and also to prosecute any person who is found infringing his rights over the product or the process.

Patents are quite significant in alluring licensees as well, as such people or companies normally want to put their money in a product that is less prone to counterfeiting and is exclusive in the market. However, given the legal processes involved in filing and being granted a patent, they are not necessary for products that are not quite unmarketable or are meant to be sold for a very limited span.

The real importance of patents lies in instances where the inventor has invested a lot of effort and ingenuity to create a marketable product, especially when a large scale production of that product is viable. The legal protection granted by a patent inspires people to come up with more novel ideas and inventions, as it guarantees that they will receive good returns for their work.

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Tags: business idea, business value, copyright, Copywriting, ideas protection, Intellectual property, IP, IP law, lawyer, protecting business ideas, protection, trademarks |

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Different Types Of Trademark Violation

February 19th, 2010 |

Author: David Arcilla

Trademarks offer legal protection for certain words, logos, images and other symbols used by firms for running their business. They provide the trademark owners with the rights to bring legal proceedings against the violators or counterfeiters of their mark and at the same time prevent the consumers from being influenced by counterfeit items available in the market.

The two major causes of legal action brought under the trademarks framework are dilution of the trademark of a known company and likelihood of confusion for the customers.

A trademark can get diluted by the unlawful actions of unscrupulous individuals or firms, which can tarnish the reputation of the company by harming the image of the trademarked item with respect to a particular aspect or in a general way. For instance, if a trademark used by a firm that manufactures food products is used by another firm for selling pesticides, the customers might mistakenly believe that the former has gotten into a trade that compromises the quality of its products.

The chance of confusion arises in instances of use of trademarks that are identical or so remarkably similar that the consumers will fail to differentiate the two. The confusion could be about anything ranging from the nature of the item to its exact source. The underlying assumption behind such a violation is that an average customer cannot be expected to remember the exact specifications of all the products in the marketplace. In situations like these, any imitation of the mark can result in substantial financial and image loss for the firm that is the original owner of that trademark.

However, there are many other claims that are possible with respect to trademark infringement. The owner of the trademark can also bring an action for pass off, which means that some other company is trying to market its products as coming from him. Similarly, the trademark holder can also claim unfair competition and other market malpractices.

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Tags: business idea protection, business value, copyright, Copywriting, Intellectual property, IP law, IP lawyer, patents, protecting business ideas, trademarks |

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Become a Copywriter at Your Kitchen Table – Get Rich in Your Bath Robe

December 28th, 2009 |

Author: Gerald Pilcher

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If you are looking for a career where you can operate from almost anywhere in the world with a phone and a computer, and create a large income for yourself, then copywriting is for you. Of course you will need to do the background work needed for success, but once you have a system, you can easily make six figures a year just writing words on paper.

Copywriters are the persuasive geniuses behind all of the advertising and marketing messages that we receive every day. They know how to use words to tug at our emotions and show us how a product can solve a burning problem that we have in our lives. Sometimes we don’t even know that we have the problem and copywriters bring those issues to light.

If you are going to learn to be a copywriter you must study the work of those that are already successful. Look at the old ads of the masters. Find control mailing campaigns that have worked for years. Don’t just study the words that they are using. Look at the flow and the rhythm of the copy. The best copywriters use a conversational tone, as if they are talking to a person over coffee. They don’t use a bunch of hype, but they do create a mood that fascinates the reader into wanting to know more.The best copywriting will give 90% of the answer to the problem, but the reader will have to buy the product to find out the rest.

Most of the success of copywriters lies in their work on sales letters. These are the most successful persuasion tools that the copywriters have, and are the most lucrative way to sell in almost any industry. You don’t even have to become a copywriter for anyone else. If you can learn how to create successful sales letters, you can easily promote your own products and become very wealthy.

Sales letters are basically just selling in print. They are a conversation between the copywriter and the reader. A good copywriter only talks to one person at a time. The word “you” is used a lot. I always like to imagine that I am writing a letter to my grandmother and I need to convince her that the product I am offering is critical to her happiness. I picture that she does not know much about the product, but she is already in the product niche that I am marketing towards. You can do the same thing once you start writing sales letters. Go for the world of copywriting. You can write your way to wealth and you no longer have to work for a boss ever again. It’s just you and the customers.

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