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Posts Tagged ‘Social Media Marketing’

Social Media Managers play a vital role for today’s most successful businesses. In today’s online landscape of constant change, while conducting business on the internet it is especially important to have seasoned internet marketers to align with. As businesses become more creative and more aggressive to get their products or services in front of prospective customers, they are using strategies that simply were not around just a few years ago. Social media marketing is one of the most effective of these techniques that successful business owners have implemented and accepted as vital.

Smart business owners have realized that a good Social Media Manager can create a highly targeted marketing campaign to gain exposure, brand recognition, and increase sales. It can be incredibly more affordable than TV and radio advertising because of the targeted nature the internet allows. A strong social media campaign will have the proper amount of optimized keywords to allow internet traffic to easily discover and view your company’s social profile. Large companies like Starbucks, Microsoft, and Dell Computers have already embraced this strategy into their business.

It’s apparent with sites like Facebook recently eclipsing 500 million users that there is a ton of growth in this sector. Reports say that an average Facebook user is on the site for 4 hours and 39 minutes. Twitter users are logged on for an average of 31 minutes a day. Often times searches begin on social networks.then go to Google, Yahoo, or Bing. So it is now imperative to have a social profile on these large networks like Facebook and Twitter. These profiles can be highly customizable and can include, pictures, video, or links to your main website.

Finding a professional Social Media Manager can be challenging, as all are not created equal. I would suggest selecting a professional who is proactive in learning about your company brand, products, and has a track record of managing a successful social media presence. Typically a person who is enthusiastic and upbeat will come across like this online. A person who is lazy or grumpy will also be exposed. So I suggest finding someone who is social by nature and can communicate intelligently online.as well as offline.

James Wehner is an Internet Marketing Prodigy and Social Media Manager that can easily be found by searching Google for ” james wehner social media ” A modern internet marketers resume is his or her Google results. You can also click on the links below.

Ready to hire a professional social media manager? Click here to learn more or if you would like to check out more interesting posts by James Wehner then visit his personal blog for tons of valuable internet marketing tricks at

It seems today that everyone loves social networking applications. First there was Facebook, and MySpace and now there are dozens of such applications. Everyone is using them, from all the major news networks, to NBA basketball players ?Tweeting? from the locker room. These free applications provide an excellent promotion opportunity for a variety of people trying to attract visitors to their websites. The act of promoting on these websites has been coined Social Media Marketing.

Because they are free, anyone with access to a computer may join. This allows business minded individuals to network with virtually no overhead. After creating an account entrepreneurs and webmasters are no able to promote their products free of charge. The next step in this form of advertising would be to create a logo or signature which would help other subscribers of these applications recognize your company. After settling on a sign which identifies your company, the next phase would be to begin offering free services to other members thus creating an even larger network. By doing so, a person can make people aware of their company and exactly what it is they do. There are many reasons to use this form of marketing. Here is a more detailed list of the better reasons.

First and foremost, social media marketing is free. Many social networking interfaces come at no cost, unless the marketer seeks exclusivity on part of a site. Everything else (posts, comments, responses, etc.) is free, and infinitely cost-effective.

Targeting the right audience. Blogs and forums are directed towards specific audiences who are serious about the topic being discussed. For instance a webmaster who is attempting to advertise for website pertaining to technology may find suitable consumers by joining forums that discuss technology. Because they are hitting a market with a high probability of needing their services, there is no need to advertise to those who may not.

Videos for Free. YouTube, yet another one of these applications, would permit a company to post free video advertisement. The best way to encourage people to buy your merchandise would be to show actual footage of the product doing what you claim it does. Therefore by creating fascinating pictures and video audiences will be drawn to your product.

Affiliate Programs. Users of these social media applications are being rewarded by integrating affiliate programs into their account. The users earn when visitors come to the site and are shown updates of products.

Lastly, these social networking interfaces can provide incentives. Many users on these networks are rewarded just for participating through affiliate programs. Marketers incorporate these programs into their personal space as a way to provide product updates and they make money when consumers take a deeper look. The above reasons are just part of the great, unique promotion solution that is social media marketing. A multitude of users will encounter your offerings, and you’re doing it in a highly cost-effective way. The Internet spans the entire world, and with that fact your potential client base is infinite.

Justin Harrison is an internationally recognised Internet Marketing Expert and entrepreneur who has built up multiple 7 figure online business and consults to some of leading online brands including Amazon, BBC, AIG and many others.

Images can not only make your website visually attractive, they also help you gain more daily search engine traffic. Google Image Search is the version of Google dedicated to images and it is a very effective technique for your search engine marketing strategy and implicitly for your search engine optimisation strategy. Google Image Search has billions of images available from websites that have been already indexed. According to Hitwise UK, Google Image Search gets more traffic than supposed major search engines in the UK, which gives it a huge potential for your search engine optimisation as a source of traffic for your site.
For a business trying to integrate search engine marketing strategies as to improve their search engine optimisation, the use of Google Image Search is very effective. If done correctly, the optimisation of your images can bring a number of advantages:

* it can drive traffic and bring a great number of visitors to your website,

* it helps define your overall page theme.

However, there are guidelines one needs to follow to get his image on Google Image Search. There is no possibility to use search engine submission as to submit your image to Google, as with websites. That is because results are entirely shown by Google’s algorithm after robots have indexed the complete websites with images. Google’s imaging spider is called Google Image Bot. It crawls the web and indexes all of the pages it can find. Since it cannot ‘see’ images, so it only takes them based on a number of factors:

1. Descriptive Image Name.

2. Compliant Images.

3. On Page Optimization.

4. PageRank and Backlinks.

5. Website Relevancy.

6. Image Storage.

These are the guidelines for Google-sensitive image reference one should follow -

1. Make your image file name keyword rich – include the keywords you want to rank high in the file name and make the folder accessible to robots.

2. Alt tags should have keywords – Alt tags are designed to provide alternative text when images cannot be displayed. They should describe what the image is about.

3. Put your keywords in the image title tag – It is shown when the user hovers over the image.

4. Add target keywords in the text close to the image -Surround your image with related text for robots to give high ranking.

5. Optimize your page for the keywords – Include the keywords in the title tags, meta tags and header tags. It is important that you have a high keyword density on the page that the image is on.

6. Re-upload images – Uploading same pictures in a gap of few months helps in maintaining search freshness for robots.

7. Make your images large – many people search large size images when they use google images. Also a high-resolution image works better than low resolution.
Use Google Image Labeller, it’s a feature of Google Search that allows you to label images and help improve the quality of Google’s image search results.

If you have used Google Image Search in your online marketing strategy or are planning to use it as part of your search engine marketing and search engine optimisation strategy, we would love to hear your thoughts!

SysComm International is a social networking company, online reputation management and search engine marketing company. Click here to contact us.