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A short movie about viral marketing produced by vm-people, a company based in Berlin, Germany www.vm-people.de

Viral Marketing

Viral marketing is not just an Internet-based concept; it applies to the real world also. Fundamentally, viral marketing happens when someone who has used a product speaks about it favorably to another person. If you watch a movie and recommend it to your friend, you are virally marketing the movie.

On the Internet, if you post a favorable comment about a product or a service, you are virally marketing it. In fact, on the Internet even if you criticize a product, you are virally marketing it.

There’s a reason behind that. Whatever your comment is, positive or negative, it does one thing – it increases the recall value of the product. People begin to identify the brand better. The product becomes more searchable over the Internet. Hence, viral marketing always works.

All social networking sites are avenues for virally marketing products. Your blogs are places where your product gets virally marketed. This also happens on forums and video and photo sharing sites. Your articles are tools of viral marketing too. So, you see that viral marketing is not an isolated method. It is, in fact, an umbrella term for the various marketing practices you employ.

Viral marketing works because it tells potential buyers about the product so that they begin thinking seriously about buying the product. It improves the recall value of a product and makes it more visible. On the Internet, a product that is visible is a hit.

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Viral Traffic Bar is a new site that says it guarantees more web visitors and online advertising with very little effort or cost.  More importantly, it promises higher CONVERSIONS–signups and sales.  So I decided to put it to the test…

My first impression was the site looks professional and clean, with an attractive look and feel.  It is easy to read and understand.  Joining the site was easy and painless–they do offer 2 upgrade options but they are not required to gain the benefits.

The Members Area is very well laid out and intuitive–I could figure out what to do after only a few minutes and was able to get up and running in less than 5 minutes.  Inside the site, you create links and ads–the links you simply enter any URL links you use into the generator and it transforms them into “Viral Traffic Bar” links.  You create ads for anything you want to promote using the Viral Traffic Bar Ad Generator, which is very easy to use.  You can create as many links and as many ads as you like.  And they are organized in a logical way–links are displayed in the order you create them but also your 5 most recent links appear on the main page for quick reference.  Also, since the link generator is the tool you’ll use most, it is also right at the top of the main page when you login.  Very smart!

After you’ve created at least 1 link and 1 ad you can start to generate traffic.  Just use and promote the new Viral Traffic Bar link instead of the original source link you had.  Every time the Viral Traffic Bar link is clicked, the page loads followed by a small ad window in the lower right corner.  It displays 3 ads PLUS an image with your affiliate link that goes back to Viral Traffic Bar.  So if anyone clicks the Viral Traffic Bar image they see the site, and if they signup they become your referral.  It’s a great viral feature because you can build referrals without even trying to just by using the site.

Now every time the ad window displays (your Viral Traffic Bar links get clicked) you earn credits that get YOUR ad displayed in the ad windows when other members’ links get clicked.  So the more clicks, the more times your ads get displayed.

And this works virally–meaning as you make referrals into Viral Traffic Bar (either by promoting it or just using it and visitors click the Viral Traffic Bar image on the ad window to join) you also earn ad credits on THEIR link clicks.  And this works up to 5 levels deep.  So you can create a massive amount of free ad views and web traffic by referring others to Viral Traffic Bar also.

I didn’t get to test the full effect of a big downline yet (I just got the tool) but I can tell you the rest of the site works exactly as stated–my links got clicked, I earned credits, and my ads got displayed.  Viral Traffic Bar even tracked my results so I know how many clicks and how many ad displays.  That was an impressive unadvertised extra feature.

There is one more benefit and feature which might be the best of them all–downline emailing.  You can email your downline with offers, promotions, or whatever you like, and here is where Viral Traffic Bar really shines.  They took time to make the emailing often enough that it’s valuable as a user, but no so often that it’s a burden to your downline.  But the best part about this feature (and actually the credit earning too) is that it tells you exactly how long until you can mail again.  Now THAT’s cool.

Overall I have to say I am impressed with Viral Traffic Bar.  It is simple yet powerful, and delivers on its promises.  Highly recommended to anyone who wants to increase traffic and advertising.

See it and join here:

http://viraltrafficbar.com

By Enzo F. Cesario in Marketing

In our technologically expanding world, where the Internet is the most available form of media, Viral Marketing is an extremely effective form of advertising. Before the Web explosion, this form of advertising would have been referred to simply as “word of mouth” or getting your message out by having your customer base spread the word.

Why Use Viral Marketing?

There are several studies that state that if someone has a good experience, chances are they will tell a few close friends. However, with a bad experience people will repeat it to anyone who will listen. Since the pace of the Internet is so much faster than that of word of mouth, you will want to be careful with the messages you put out there. The message you put forth can spread, and spread quickly, whether that message is good or bad.

Viral Marketing is exactly what it sounds like – advertising that works like a virus does. It can be as simple as a message that is attached at the bottom of an email. Like a virus, as the email is sent from one person to another, so goes the attached message. It is like an electronic version of that famous television commercial that said “you’ll tell two friends, and they will tell two friends, and so on and so on…”, only with the World Wide Web, one well placed message can have the ability to reach millions with one click of the mouse.

Remember when Hotmail was starting? You could only get an account if a friend sent you an email with the link. Everyone wanted one, and emails spread like wildfire. And BMW had that great campaign with very famous directors, a very new Clive Owen and very short movies – all on the Internet, which was becoming a brand new venue for movies. You may not have enough money in your advertising budget to hire Clive Owen, but there are still things you can do to attempt some viral marketing.

Essential Features

To tap into the potential power of a viral campaign you will need a few essential elements – free products or services that are easily transferred to others using existing communications networks. These products or services should be something that will exploit people’s natural behaviors and emotions. Some examples beyond commercials would be how-to guides, surveys, best-of guides, educational guides, tools, widgets, quizzes and badges.

Sometimes nothing grabs peoples attention faster than the word FREE. Free trials, free email accounts, free anything can put you in a potential customer’s head. Free can get your name out there and introduce people to the goods or services that will generate future revenues for your business.

There are rewards you can offer as well. Rewarding loyal customers with anything from percentage rebates and coupons for future purchases to free gifts for their continued patronage is another outstanding way to make sure that your ‘virus’ continues to spread.

Know Your Customers

Knowing and understanding your customer base will make your viral marketing more successful; tracking and analyzing what motivates them to want to pass along your message. You need to know what makes them tick. What is going to make the working mother of three take the time out of an already incredibly busy day to not only be drawn to your message, but also be interested enough to pass that message along to the other extremely busy moms in her address book?

As an example, say you have an errand-running service. You could offer a day of running errands to the lucky winner of a contest. All you have to do to enter to win the free day of errands is to register by clicking the link to your website. Strategies such as these can be a bit more effective as the people that register tend to have an interest in the services you offer.

If you can zero in on who your customer is, this type of marketing can be quite inexpensive and highly effective. Online surveys and questionnaires can also be quite useful in getting inside your customer’s head. They can and should be your most valuable resource when it comes to figuring out what they want. Careful consideration of your customer’s needs and the commitment to meet those needs is what will ultimately make you successful in business.

Viral Marketing is a useful tool and it’s something to think about along with your other online marketing strategies. However, you still need to create something unusual and useful that people will naturally want to share and tell others about.

With the Internet there are opportunities to reach a much larger number of people much faster than in decades past. However, the basic marketing rules still apply if you want your viral marketing campaigns to be successful. Know your products or services. Know what demographics you are targeting. Get in their head and figure out what they need to feel compelled to not only spend their hard earned money with you, but what will make them want to keep coming back, and more importantly, bringing their friends with them.

About The Author:

Enzo F. Cesario is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. Go to http://www.Brandsplat.com/ or visit our blog at: http://www.brandsplatblog.com/

Original URL: http://www.sitepronews.com/2009/09/02/viral-marketing-using-it-to-your-advantage/