Some of the richest people in the world have got to where they are through eCommerce. They’ve leveraged the power of the internet and people’s necessity for a wide range of things and come up with online stores that serve a multitude of purposes.
The ship may have sailed for people interested in starting an eCommerce store in the west, but countries like Ghana represent a lucrative opportunity to get into a growing market.
Some of the World’s Richest Businessman Made Their Money Through eCommerce
There’s no denying the mass earning potential for people who create a well-oiled eCommerce business. The industry has been booming since the dawn of the internet, but there is always the opportunity for new innovators to come in and find success.
For instance, eBay was already a well-established site years before Jeff Bezos came up with Amazon. It had the largest userbase of any eCommerce site on the planet in 2001, two years before Bezos’ company had even posted a profit. Amazon quickly caught up and overtook its rival, though, through cunning and innovative ideas. The page diversified well and focused on enhancing the delivery model to become the world’s most valuable brand.
Bezos may be the eCommerce king in the west, but Jack Ma is the undisputed champion in the east. The Chinese business magnate founded Alibaba in 1999 and enjoyed incredible success with it. He is now the fourth-richest man in China, with a net worth of $42.3 billion. Both Bezos and Ma managed to provide a service that people needed but didn’t know they needed at the time. They were able to make shopping ten times more convenient than it had been before and helped to develop an industry that would thrive anywhere in the world.
Why is it a Good Time to do This in Ghana?
Several eCommerce businesses have recognized that Ghana is an up-and-coming market and have begun to establish themselves in the country already. A few of the best-known options are e-ShopAfrica, Jumia, and Superprice. According to research into the industry, clothing and shoes are by far the most popular items for consumers, with 57 and 47 percent of respondents saying they bought these items.
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